Glossary
First you should compile a glossary
explaining your understanding of the following terms:-
Everything
with a bullet point you must give your own definitions (in your own words) also
give your research sources (URL’s) for each topic at the end of each
definition
Types
of research:
Explain
the following
•
What is quantitative research;
Quantitative research is used to generalize data, often when researching in order to turn data into statistics. The data that is collected during quantitative research is numerical. A few ways that quantitative data can be collected is through surveys, interviews and questionnaires. The idea of using quantitative research is to be able to produce factual statistics. This means that data from this type of research has to be collected from a large amount of people. A bad example of quantitative research would be to produce a short questionnaire, ask 10 people to fill them out and use the data as facts and statistics.
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-
Quantitative research is used to generalize data, often when researching in order to turn data into statistics. The data that is collected during quantitative research is numerical. A few ways that quantitative data can be collected is through surveys, interviews and questionnaires. The idea of using quantitative research is to be able to produce factual statistics. This means that data from this type of research has to be collected from a large amount of people. A bad example of quantitative research would be to produce a short questionnaire, ask 10 people to fill them out and use the data as facts and statistics.
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-
•
Programme ratings,
Programme ratings measure the popularity of programmes by rating the amount of people watching a programme at any one time. The more ratings a programme or channel gets, the more they can charge to have adverts show on their channel. This is because advertising companies can be sure that a ot of people will be tuned in to watch a certain programme on a certain channel and will be willing to pay more to get their advert shown to more people. Programme ratings also help broadcasters decide which programmes to keep, drop or move on their schedule.
http://www.digitalspy.co.uk/media/information/a9722/tv-ratings-faq.html#~oTkQihVJ6WEpbU
Programme ratings measure the popularity of programmes by rating the amount of people watching a programme at any one time. The more ratings a programme or channel gets, the more they can charge to have adverts show on their channel. This is because advertising companies can be sure that a ot of people will be tuned in to watch a certain programme on a certain channel and will be willing to pay more to get their advert shown to more people. Programme ratings also help broadcasters decide which programmes to keep, drop or move on their schedule.
http://www.digitalspy.co.uk/media/information/a9722/tv-ratings-faq.html#~oTkQihVJ6WEpbU
•
Hits on a website,
Hits on a website, or, page views, indicate the amount of people that have visited/viewed a website, blog, video etc. Every time someone visits a website, the page gains a view. A website like YouTube has a page, which generates page views and videos within that page, ever time someone views a video, that counts as a hit. A page can gain multiple hits on the same page from the same person. If a person view a page on YouTube but watches 5 videos. The page will have 6 views in total. 1 page view and 5 hits on the videos.
http://www.opentracker.net/article/hits-or-pageviews#Hits,visitors&pageviews
Hits on a website, or, page views, indicate the amount of people that have visited/viewed a website, blog, video etc. Every time someone visits a website, the page gains a view. A website like YouTube has a page, which generates page views and videos within that page, ever time someone views a video, that counts as a hit. A page can gain multiple hits on the same page from the same person. If a person view a page on YouTube but watches 5 videos. The page will have 6 views in total. 1 page view and 5 hits on the videos.
http://www.opentracker.net/article/hits-or-pageviews#Hits,visitors&pageviews
•
Box office figures,
Box office figures track the amount of money that is earned during a film release. Box office figures, or tracking, disclude sales from DVD's, Rentals, downloads, rights etc.
http://www.boxofficemojo.com/about/boxoffice.htm
Box office figures track the amount of money that is earned during a film release. Box office figures, or tracking, disclude sales from DVD's, Rentals, downloads, rights etc.
http://www.boxofficemojo.com/about/boxoffice.htm
•
Explain what is qualitative research,
Qualitative research is primary research. It usually involves focus groups and face-to-face interviews. Qualitative research is used to understand peoples opinions and motivations amongst other things. Being able to dig deeper into the way that people think and feel can benefit a company that is bringing out a new product or marketing champagne.
http://www.marketingdonut.co.uk/marketing/market-research/what-is-qualitative-research-
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
Examples i.e. film reviews, fanzine websites, attitudes to media products, responses to news coverage, advertising campaigns
Qualitative research is primary research. It usually involves focus groups and face-to-face interviews. Qualitative research is used to understand peoples opinions and motivations amongst other things. Being able to dig deeper into the way that people think and feel can benefit a company that is bringing out a new product or marketing champagne.
http://www.marketingdonut.co.uk/marketing/market-research/what-is-qualitative-research-
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
Examples i.e. film reviews, fanzine websites, attitudes to media products, responses to news coverage, advertising campaigns
Explain
about some of the Methods and sources of research:
•
Secondary research
this is research that has not been collected first hand. Data from secondary research is often taken from books, websites, magazines etc. Often the data that is being collected would not have been collected originally for the same cause. An example of secondary research would be using a statistic that a newspaper has published as a result of their own primary research.
http://www.knowthis.com/data-collection-low-cost-secondary-research/what-is-secondary-research
this is research that has not been collected first hand. Data from secondary research is often taken from books, websites, magazines etc. Often the data that is being collected would not have been collected originally for the same cause. An example of secondary research would be using a statistic that a newspaper has published as a result of their own primary research.
http://www.knowthis.com/data-collection-low-cost-secondary-research/what-is-secondary-research
i.e.
books, journals, reference-based books and directories, periodicals,
newspapers, film archives, photo libraries, worldwide web, searching internet
forums, databases, government statistics
Explain
the following terms
•
Primary research
Primary research is used a collect data first hand. Primary research data is usually gathers through questionnaires, focus groups, surveys etc. An example of primary research would be to gather a focus group together to try out a product and talk about what they did and didn't like about it. This would mean that the data would be being collected specifically for the cause you intend it to be and you're collecting information directly from the source.
http://www.entrepreneur.com/encyclopedia/primary-market-research
Primary research is used a collect data first hand. Primary research data is usually gathers through questionnaires, focus groups, surveys etc. An example of primary research would be to gather a focus group together to try out a product and talk about what they did and didn't like about it. This would mean that the data would be being collected specifically for the cause you intend it to be and you're collecting information directly from the source.
http://www.entrepreneur.com/encyclopedia/primary-market-research
•
Questionnaires,
A questionnaire is a list of questions given to subjects for them to answer in order to gain first hand data. Questionnaires are used to collect specific and comparable data.
http://www.businessdictionary.com/definition/questionnaire.html
A questionnaire is a list of questions given to subjects for them to answer in order to gain first hand data. Questionnaires are used to collect specific and comparable data.
http://www.businessdictionary.com/definition/questionnaire.html
•
Surveys,
Surveys are used to collect the opinions and impressions of people. For example, some restaurant chains ask customers to fill out survey online after they have eaten there to keep track of what their customers do and don't like. Surveys help to give the customer a say. Surveys can be carried out online, face to face or over the phone.
http://www.businessdictionary.com/definition/survey.html
http://www.entrepreneur.com/encyclopedia/market-surveys
Surveys are used to collect the opinions and impressions of people. For example, some restaurant chains ask customers to fill out survey online after they have eaten there to keep track of what their customers do and don't like. Surveys help to give the customer a say. Surveys can be carried out online, face to face or over the phone.
http://www.businessdictionary.com/definition/survey.html
http://www.entrepreneur.com/encyclopedia/market-surveys
•
Types of questions, give some examples
There are 2 types of questions, Closed questions and open questions. Closed questions require yes/no answers, multiple choice answers or questions who require the answer to be a rating, out of ten for example. Open questions allow the answers to be more detailed. An example of a closed question would be 'Do you like chocolate?' An example of an open question would be 'What is your favourite kind of chocolate and why?' There is another kind of question called the matrix question. An example of this kind of question would be to put questions in a list with the notions Strongly agree to Strongly disagree along the top.
https://explorable.com/types-of-survey-questions
There are 2 types of questions, Closed questions and open questions. Closed questions require yes/no answers, multiple choice answers or questions who require the answer to be a rating, out of ten for example. Open questions allow the answers to be more detailed. An example of a closed question would be 'Do you like chocolate?' An example of an open question would be 'What is your favourite kind of chocolate and why?' There is another kind of question called the matrix question. An example of this kind of question would be to put questions in a list with the notions Strongly agree to Strongly disagree along the top.
https://explorable.com/types-of-survey-questions
•
Focus groups,
Focus groups usually consist of 4 to 15 people. The idea of a focus group is to fuel a discussion into a product rather than asking specific questions. This allows for a company to gain more data in a smaller amount of time. If a focus group has been brought together to review a new product the group is able to experience the product before being asked about it.
http://www.businessdictionary.com/definition/focus-group.html
Focus groups usually consist of 4 to 15 people. The idea of a focus group is to fuel a discussion into a product rather than asking specific questions. This allows for a company to gain more data in a smaller amount of time. If a focus group has been brought together to review a new product the group is able to experience the product before being asked about it.
http://www.businessdictionary.com/definition/focus-group.html
Data
gathering agencies explain the sort of data these allow us to see who is is
useful for?
•
Broadcasters’ Audience Research Board (BARB)
BARB measures television audiences. Essentially BARB is a ratings company. This kind of company if useful for broadcasters to see when their peek times are and what programmes attract the most viewers.
http://www.barb.co.uk/resources/barb-facts/faq
BARB measures television audiences. Essentially BARB is a ratings company. This kind of company if useful for broadcasters to see when their peek times are and what programmes attract the most viewers.
http://www.barb.co.uk/resources/barb-facts/faq
•
Radio Joint Audience Research Ltd (RAJAR)
RAJAR is the official radio audience ratings company in the UK. RAJAR works in the same sort of way as BARB, allowing radio stations to review how well they and other stations are doing, when their peak times are and what programmes are the most popular with audiences.
http://www.rajar.co.uk/content.php?page=about_organisation
RAJAR is the official radio audience ratings company in the UK. RAJAR works in the same sort of way as BARB, allowing radio stations to review how well they and other stations are doing, when their peak times are and what programmes are the most popular with audiences.
http://www.rajar.co.uk/content.php?page=about_organisation
Purposes of research: What is this information used
for and by who?
•
Audience research
Audience research is carried out to identify what kind of audience i being targeted and what that specific audiences wants, need, behaviours and attitudes are.
http://devcompage.com/?p=2865
Audience research is carried out to identify what kind of audience i being targeted and what that specific audiences wants, need, behaviours and attitudes are.
http://devcompage.com/?p=2865
•
Audience data
Audience data comprises of information about a certain type of audience. How much money they earn, where they buy their weekly shop etc. This helps broadcasters and advertisers to target those people in order to make more money.
Audience data comprises of information about a certain type of audience. How much money they earn, where they buy their weekly shop etc. This helps broadcasters and advertisers to target those people in order to make more money.
•
Audience profiling
Audience profiling refers to the type of person a company is generally trying to target. Creating a profile for the general audience helps stay on track when making decisions
http://financial-dictionary.thefreedictionary.com/Audience+Profile
Audience profiling refers to the type of person a company is generally trying to target. Creating a profile for the general audience helps stay on track when making decisions
http://financial-dictionary.thefreedictionary.com/Audience+Profile
•
Demographics
Demographics is a lot like target audience. Age, sex, race, income, level of
education etc. are all taken into consideration when looking at an audience
demographic. Demographics helps with learning about audience
characteristics and what a certain group of people are most likely to think,
feel, like etc.
http://www.investopedia.com/terms/d/demographics.asp
• Geodemographics
Geodemographics is similar to demographics but instead of using a group of
people of one age or race etc. an analysis of a geographical area is taken to
determin the general tendancies of the people living there. E.g. how much
money people in the area genrally make. How old people in the area
genreally are etc.
http://www.businessdictionary.com/definition/geodemography.html
http://www.investopedia.com/terms/d/demographics.asp
Demographics is a lot like target audience. Age, sex, race, income, level of
education etc. are all taken into consideration when looking at an audience
demographic. Demographics helps with learning about audience
characteristics and what a certain group of people are most likely to think,
feel, like etc.
http://www.investopedia.com/terms/d/demographics.asp
• Geodemographics
Geodemographics is similar to demographics but instead of using a group of
people of one age or race etc. an analysis of a geographical area is taken to
determin the general tendancies of the people living there. E.g. how much
money people in the area genrally make. How old people in the area
genreally are etc.
http://www.businessdictionary.com/definition/geodemography.html
http://www.investopedia.com/terms/d/demographics.asp
•
Consumer behaviour
Customer behaviour refers to the decisions people make everyday regarding products and advertising. Knowing the customer behaviour of your target audience will help the company to make better decisions regarding customer satisfaction, company to customer interaction and improve the way that the company relates to the customers.
http://www.marketingteacher.com/what-is-consumer-behavior/
Customer behaviour refers to the decisions people make everyday regarding products and advertising. Knowing the customer behaviour of your target audience will help the company to make better decisions regarding customer satisfaction, company to customer interaction and improve the way that the company relates to the customers.
http://www.marketingteacher.com/what-is-consumer-behavior/
No comments:
Post a Comment