Ways in Which Music Videos Can Reach a Specific Audience
The 2 music videos I am going to be analysing are Guns N' Roses - 'Paradise City' and Flo Rida - 'GDFR'
Guns N' Roses are a rock band and Flo Rida makes R&B and Hip Hop. I chose these songs because I think they contrast well.
Guns N' Roses are a rock band and Flo Rida makes R&B and Hip Hop. I chose these songs because I think they contrast well.
Guns N' Roses - 'Paradise City'
The Guns N' Roses 'Paradise City music video was directed by Nigel Dick, cost $200,000 to make, and is 6 minutes and 49 seconds long. Dick used footage from the bands tour with Aerosmith plus a little bit from their appearance at the Monsters of Rock concert in the UK. They thought that using concert footage would make a good music video.
As well as using live footage from the concert, there are some shots of the band members exploring the city and chilling out backstage. This sort of video would attract an audience because people are always interested in what their idols get up to in their down time.
Performance videos are very popular with rock bands and has been done in a lot of different ways. The first rock music video that a lot of people had easy access to was Bohemian Rhapsody' by Queen. In this video, footage of the artists performing is used as well as using special effects and more artistic shots of the band. This started the pattern of rock bands creating performance videos, and set an expectation for rock bands and their music videos. This has stuck for 40 years, and today, every rock band is more than likely to create at least one performance music video. 'American Idiot' by Green Day shows the band performing the song in front of a giant, green American flag. The camera angle is low in the shot I have included. This is used to make the band look bigger and more intense. Rock music and music videos are all about sounding and looking 'epic' this kind of camera angle makes the band, the set and the instruments look pretty epic. The effect that this kind of angle has on the audience is positive. It gets the audience excited for the music and the video. In comparison to the 'Paradise City' video, the band are not performing to an audience in this video but are instead, performing to whoever is watching the video. This creates a connection between the band and the audience as the performance is just for them. 'Little Monster' by Royal Blood uses the idea of a performance video as well as using black and white. The use of black and white gives a gritty , real look to a music video.
Using black and white shows that the videos aren't glamorous. The effect makes music videos look cheaper and more real. This is the look that rock artists are going for. A lot of rock music videos are set in warehouses or car parks with bright lighting and big speakers. This adds to the idea of a raw performance. It can make it look as though the band just decided to set up and film a performance out of the blue.
There isn't a narrative in this video as it is just about the band rocking with the fans and enjoying their tour. This is typical of a rock video as musicians of this genre just want to rock out and enjoy themselves. Even in videos that do involve a narrative, there is likely to be a performance aspect to the video at some point. An example of this is All Time Lows 'Kids in the Dark' There is the suggestion of a girl who is witnessing arguments between her parents. Her distress is made obvious by the camera angle. She is shown through a high angled shot which makes her look very small and vulnerable. She is invited by other kids going through the same thing to a party where they are able to forget their home life and have fun. This is put together with performance shots of the band. Rock artists have always been all about the music and pride themselves in creating art rather than some of the processed, run of the mill stuff that a lot of pop bands are producing at the moment. This is why rock artists aren't often seen standing still singing down the lens of the camera. Boy bands set out to appeal to teenage girls and so they are depicted in their videos as heart throbs who stare lovingly into the audiences eyes. Music videos like this use close up shots to engage with the audience and create an intimacy between the band member and the viewer. Rock bands are trying to appeal to fellow rockers and the best way to do this is to show their audience how much fun they're having.
Performance videos help to illustrate this to audiences. In the 'Paradise City' music video and the 'Kids in the Dark' video, both bands are playing their instruments and having a lot of fun with the music and the performance.
The video uses cutting to the beat throughout the video, mostly notable at 0.33 seconds into the video. This kind of editing makes the video easy to watch and helps the audience get into the beat of the song and enjoy the music more.
Flo Rida - 'GDFR'
Flo Ridas 'GDFR' is a hip-hop /R&B track and the video reflects this well. There are a lot of techniques and conventions used that are commonly used in hip-hop/R&B.
This music video starts with a scripted introduction, this sets up a story line for the rest of the video. This genre of music often uses a set up in their music videos to give the song a bit of extra meaning. An example of this is in 'It wasn't me' by Shaggy the story that Shaggy had been caught cheating on his girlfriend is set up and then the song goes on to explain the situation. The lyrics in GDFR don't reflect the story line in such a way but it gives the video a purpose. This particular story line revolves around 2 female basketball teams training and competing against each other. These woman double up as backing dancers. Scantily clad backing dancers are common in hip-hop music videos. In the video for 'Candy Shop' by 50 Cent, there is a group of girls in red PVC showing off their dance moves much the same as the girls in 'GDFR' another example of the use of woman in hip hop music videos is 'Gold Digger' by Kanye West. Using attractive girls who aren't wearing much gives the music videos sex appeal, which attracts young men. The sexier the woman, the more the video will get talked about and the more men will watch the video. 'Candy Shop' was released in 2005. At the time, the PVC, sports caps look was seen as sexy and attracted a lot of attention from young males which is the target audience the video is aimed at. Fashion changes and what young men find attractive changes but good looking girls wearing barely anything is always going to attract attention. In all of the shots I have included, the camera is at a low angle, looking up. This makes the woman look more powerful, confident and sexier. The more confident the woman, the sexier she seems. This angle also ties in with the 'epic' theme I talked about earlier. The low angle makes the woman look epic and powerful which makes them extremely desirable to men. Having woman like this in music videos helps the audience to escape into a world filled with beautiful woman and fast cars.
Alot of techniques that Hip Hop music uses are taken from rock music videos. The 'epic' angle is an example of this.
Artists in hip-hop videos are often shown wearing some sort of sports gear. This is sometimes because the artist is sponsoring the brand of the gear and the artist is required to show product placement in their music videos. Product placement is when a celebrity is paid by a company to promote their product. There are a lot of music videos that promote Nike and Beats by Dr. Dre at the moment. Sometimes, though, artists wear sports gear because it fits in with the story line or the artist wants to come across as sporty and fit. In the GDFR video, the sports gear is being worn because it fits with the story line. Other music videos that show the artists wearing sport gear are; the 'Ignition (remix)' video by R Kelly and in the video for 'Ms. Jackson' by Outkast. The sportswear in this video has the name of the song on it which helps people remember what the song is called.
The body language of the artists in this video resemble that of a lot of hip hop artists. They are using their hands to make gestures a lot and are making big movements with their arms. Artists like Eminem, Snoop Dogg and Wiz Khalifa also use their arms a lot in their videos. Big movement in the hands and arms makes the artist look bigger. It's a way of showing the audience dominance. Specific movements including pointing at themselves and any gesture to do with money are definite ways of showing off to the audience. Another reason hip hop artists use their hands a lot is to show that they are getting into what they are saying. This also helps the audience engage more with the artist as it is a lot less boring watching this then it would be to watch the artists standing still and delivering the lines.
Artists of this genre spend a lot of time addressing the camera. They are often placed in the centre of the screen as if to say 'I'm the centre of attention' in the shots I have included the artists are always in, or near the centre of the screen with other things or people behind or to the side of them. This draws the attention of the viewer towards tge artist. If there are expencive objects behind the artist, they might position them to catch the audiences attention as well, this remins the audience of the wealth and power the artist has. The shots are less intimate than shots used by boy bands. This is because the artist is not trying to get affectionate and cosy with the viewer like boy bands. The cameras are also further away to allow for hand and arm gestures to be made. without getting the gestures out of shot.
Low angled shots are used a lot in this music video. Rappers and hip hop artists often use lower angled shots to show authority or superiority over the audience. These angles show that the artist has power over the audience and makes them look important, giving a 'larger than life' effect, and reminding the audience that they are the ones watching the artist. They chose to watch the video because the artist is worth watching. If the artist is showing off to the audience or talking about how much money they have, the angle will show superiority to the audience. 'I have more money than you, therefore I am higher than you' The GDFR video uses these angles to show superiority. This is obvious because during the video there are shots of fast cars and big motorbikes. These are all used to show the viewer that the artist is well off. It's a way of saying to the audience that the artist is so successful, they can afford to have any type of car or motorbike or big house in their videos without breaking a sweat. This attracts audiences because it creates something for people to aspire to. "I wish I had that car" "If only I could afford a house like that" People like seeing things that they can aspire or escape to for a few minutes, it takes them out of the real world.
Other artists like Dr. Dre, Snoop Dogg and Ne-Yo use this technique.
The technique of cutting to the beat is used during this song. Notably at 0.25 seconds. This helps the audience to get into the beat of the song and enjoy the experience more. It also helps the audience to get into the beat of the song as the editing will make the sound more noticeable. Another music video that uses cutting to the beat is 'Uptown Funk' by Bruno Mars this editing technique runs the whole way through the video but can be seen at 2 minutes 15 seconds for reference.
Using the idea of a crowd around the artists without the video being a performance video is used in GDFR. This can help to build up a hype and get the audience engaged and excited for the song. It could be argued that this technique has been borrowed from the rock genre of music videos. A lot of rock videos will show the band performing to a crowd.
Other music videos that use this technique include 'I Don't F--- With You' by Big Sean, Dr. Dre and Snoop Dogg.
Audience shots are often filmed close up to the audience so the viewers of the music video can see the audience within the video enjoying the sing or cheering for the rapper. A lot of the techniques used in Hip Hop videos are to make the rapper look bigger and better.
The video uses mise-en-scene to show the audience that the artist can afford expensive things. This is shown in the form of motor cycles, cars and jewellery. This has to do with the idea of superiority. The use of expensive things suggests that the artist has a high status and a lot of power. This induces a kind of respect from the audience. A lot of other hip hop and R&B music videos use this technique. Ne-Yo, Chris Brown and Tyga are among the hip hop artists that do this.
Close ups of cars and girls and money are often used in Hip Hop to make sure the audiences eyes are drawn to them meaning the audience will understand that the artist can afford nice things. the shot I have included from Ayo of Tyga looking at a black car is an over the shoulder shot. This means that the audience is watching Tyga, look at his car. This gives a 'You can look but you can't touch' feel to the shot, again, showing that the rapper has superiority and is bigger and better than the viewer. This king of ego trip in Hip Hop videos should deter people from wanting to watch them but a lot of people who do watch them feel as though they need to escape from their own lives. They could be stressed at work or school, or have just gone through a bad break up and seeing something that they can aspire towards, no matter how unrealistic, can give the viewer a release, even if just for a few minutes.
Some music videos use a technique called intertextuality. This term is used when one text makes reference to another. Intertextuality can link in with allusion, referencing, homage, parody, and links to another artist. I have written about all of these techniques in this blog post. According to Dictionary.com, the definition of intertextuality is; 'The interrelationship between texts, especially works of literature; the way that similar or related texts influence, reflect, or differ from each other'
Artists often use intertextuality within their music videos to give their target audience something they can relate to. An example of this is Iggy Azalea's 'Fancy' The whole video is a reference to the 1995 film 'Clueless' which has become a cult classic. Azalea's typical demographic is females between the ages of 14 and 25. Iggy herself was 5 years old when Clueless was released and a lot of the girls that her music appeals to are very likely to have seen the film given their age and the cult status of the film. There is a lot of iconography that is instantly recognisable throughout the video, from the logo at the start to the costumes.
Both of the top pictures here are screen shots from the music video for 'Fancy' and the bottom pictures are from the film 'Clueless' The costumes in the music video are almost identical and are an obvious reference to the film.
The logos at the start of the music video and the film are also very similar. The font is identical and the colours are similar also.
The music video also includes a reference to the scene in the film where Dionne nearly crashes her car into a truck.
All of these references made the video very popular between Azalea's demographic who immediately recognised what the homage was referencing to. Intertextuality has such an effect on audiences because they already have prior knowledge of other texts. This is an advantage when using intertextuality to reach an audience.
One of the most famous cases of intertextuality stems from Robert Palmer's 'Addicted to Love' The woman in this music video have become iconic and the idea has been used over and over.
The closest reference to this music video was made by Shania Twain in her video for 'Man I Feel Like a Woman' which used the same kind of backdrop, but instead of the iconic woman with red lips, Twain used male models. This could be seen as a statement being made by Twain that woman aren't just objects to be put in the back of a music video and that the woman can be in the spotlight pushing the men to the back. This idea is reflected in the lyrics of the song, which include 'The best thing about being a woman is the prerogative to have a little fun' and 'Man, I feel like a woman'
Like I have mentioned before, Palmer's addicted to love video has been referenced multiple times in music videos, and films. Some examples include, the film 'Love Actually' in which a character has released a single that he's trying to get to Christmas number one. A shot of the music video for 'Christmas is all Around' is shown. The woman in this are obviously a reference to Addicted to Love. In this case, the reference is used for comedic effect.
Another example is in Robin Thicke's 'Blurred Lines' which uses the same iconic red lip. Although this is a less obvious reference the idea of woman being used as props is still present, and, like I said, the red lips and vacant expressions reflect the Addicted to Love video very well.
There have also been a lot of re makes and parodies of the song and video. Glee did their own version of the song as well as a few amature remakes on youtube.
Legal and Ethical Issues
This post explains some of the ethical issues that making a music video might involve.
The Guns N' Roses 'Paradise City music video was directed by Nigel Dick, cost $200,000 to make, and is 6 minutes and 49 seconds long. Dick used footage from the bands tour with Aerosmith plus a little bit from their appearance at the Monsters of Rock concert in the UK. They thought that using concert footage would make a good music video.
As well as using live footage from the concert, there are some shots of the band members exploring the city and chilling out backstage. This sort of video would attract an audience because people are always interested in what their idols get up to in their down time.Performance videos are very popular with rock bands and has been done in a lot of different ways. The first rock music video that a lot of people had easy access to was Bohemian Rhapsody' by Queen. In this video, footage of the artists performing is used as well as using special effects and more artistic shots of the band. This started the pattern of rock bands creating performance videos, and set an expectation for rock bands and their music videos. This has stuck for 40 years, and today, every rock band is more than likely to create at least one performance music video. 'American Idiot' by Green Day shows the band performing the song in front of a giant, green American flag. The camera angle is low in the shot I have included. This is used to make the band look bigger and more intense. Rock music and music videos are all about sounding and looking 'epic' this kind of camera angle makes the band, the set and the instruments look pretty epic. The effect that this kind of angle has on the audience is positive. It gets the audience excited for the music and the video. In comparison to the 'Paradise City' video, the band are not performing to an audience in this video but are instead, performing to whoever is watching the video. This creates a connection between the band and the audience as the performance is just for them. 'Little Monster' by Royal Blood uses the idea of a performance video as well as using black and white. The use of black and white gives a gritty , real look to a music video.Using black and white shows that the videos aren't glamorous. The effect makes music videos look cheaper and more real. This is the look that rock artists are going for. A lot of rock music videos are set in warehouses or car parks with bright lighting and big speakers. This adds to the idea of a raw performance. It can make it look as though the band just decided to set up and film a performance out of the blue.
There isn't a narrative in this video as it is just about the band rocking with the fans and enjoying their tour. This is typical of a rock video as musicians of this genre just want to rock out and enjoy themselves. Even in videos that do involve a narrative, there is likely to be a performance aspect to the video at some point. An example of this is All Time Lows 'Kids in the Dark' There is the suggestion of a girl who is witnessing arguments between her parents. Her distress is made obvious by the camera angle. She is shown through a high angled shot which makes her look very small and vulnerable. She is invited by other kids going through the same thing to a party where they are able to forget their home life and have fun. This is put together with performance shots of the band. Rock artists have always been all about the music and pride themselves in creating art rather than some of the processed, run of the mill stuff that a lot of pop bands are producing at the moment. This is why rock artists aren't often seen standing still singing down the lens of the camera. Boy bands set out to appeal to teenage girls and so they are depicted in their videos as heart throbs who stare lovingly into the audiences eyes. Music videos like this use close up shots to engage with the audience and create an intimacy between the band member and the viewer. Rock bands are trying to appeal to fellow rockers and the best way to do this is to show their audience how much fun they're having.Performance videos help to illustrate this to audiences. In the 'Paradise City' music video and the 'Kids in the Dark' video, both bands are playing their instruments and having a lot of fun with the music and the performance.
The video uses cutting to the beat throughout the video, mostly notable at 0.33 seconds into the video. This kind of editing makes the video easy to watch and helps the audience get into the beat of the song and enjoy the music more.
Flo Ridas 'GDFR' is a hip-hop /R&B track and the video reflects this well. There are a lot of techniques and conventions used that are commonly used in hip-hop/R&B.This music video starts with a scripted introduction, this sets up a story line for the rest of the video. This genre of music often uses a set up in their music videos to give the song a bit of extra meaning. An example of this is in 'It wasn't me' by Shaggy the story that Shaggy had been caught cheating on his girlfriend is set up and then the song goes on to explain the situation. The lyrics in GDFR don't reflect the story line in such a way but it gives the video a purpose. This particular story line revolves around 2 female basketball teams training and competing against each other. These woman double up as backing dancers. Scantily clad backing dancers are common in hip-hop music videos. In the video for 'Candy Shop' by 50 Cent, there is a group of girls in red PVC showing off their dance moves much the same as the girls in 'GDFR' another example of the use of woman in hip hop music videos is 'Gold Digger' by Kanye West. Using attractive girls who aren't wearing much gives the music videos sex appeal, which attracts young men. The sexier the woman, the more the video will get talked about and the more men will watch the video. 'Candy Shop' was released in 2005. At the time, the PVC, sports caps look was seen as sexy and attracted a lot of attention from young males which is the target audience the video is aimed at. Fashion changes and what young men find attractive changes but good looking girls wearing barely anything is always going to attract attention. In all of the shots I have included, the camera is at a low angle, looking up. This makes the woman look more powerful, confident and sexier. The more confident the woman, the sexier she seems. This angle also ties in with the 'epic' theme I talked about earlier. The low angle makes the woman look epic and powerful which makes them extremely desirable to men. Having woman like this in music videos helps the audience to escape into a world filled with beautiful woman and fast cars.Alot of techniques that Hip Hop music uses are taken from rock music videos. The 'epic' angle is an example of this.
Artists in hip-hop videos are often shown wearing some sort of sports gear. This is sometimes because the artist is sponsoring the brand of the gear and the artist is required to show product placement in their music videos. Product placement is when a celebrity is paid by a company to promote their product. There are a lot of music videos that promote Nike and Beats by Dr. Dre at the moment. Sometimes, though, artists wear sports gear because it fits in with the story line or the artist wants to come across as sporty and fit. In the GDFR video, the sports gear is being worn because it fits with the story line. Other music videos that show the artists wearing sport gear are; the 'Ignition (remix)' video by R Kelly and in the video for 'Ms. Jackson' by Outkast. The sportswear in this video has the name of the song on it which helps people remember what the song is called.The body language of the artists in this video resemble that of a lot of hip hop artists. They are using their hands to make gestures a lot and are making big movements with their arms. Artists like Eminem, Snoop Dogg and Wiz Khalifa also use their arms a lot in their videos. Big movement in the hands and arms makes the artist look bigger. It's a way of showing the audience dominance. Specific movements including pointing at themselves and any gesture to do with money are definite ways of showing off to the audience. Another reason hip hop artists use their hands a lot is to show that they are getting into what they are saying. This also helps the audience engage more with the artist as it is a lot less boring watching this then it would be to watch the artists standing still and delivering the lines.Artists of this genre spend a lot of time addressing the camera. They are often placed in the centre of the screen as if to say 'I'm the centre of attention' in the shots I have included the artists are always in, or near the centre of the screen with other things or people behind or to the side of them. This draws the attention of the viewer towards tge artist. If there are expencive objects behind the artist, they might position them to catch the audiences attention as well, this remins the audience of the wealth and power the artist has. The shots are less intimate than shots used by boy bands. This is because the artist is not trying to get affectionate and cosy with the viewer like boy bands. The cameras are also further away to allow for hand and arm gestures to be made. without getting the gestures out of shot.
Low angled shots are used a lot in this music video. Rappers and hip hop artists often use lower angled shots to show authority or superiority over the audience. These angles show that the artist has power over the audience and makes them look important, giving a 'larger than life' effect, and reminding the audience that they are the ones watching the artist. They chose to watch the video because the artist is worth watching. If the artist is showing off to the audience or talking about how much money they have, the angle will show superiority to the audience. 'I have more money than you, therefore I am higher than you' The GDFR video uses these angles to show superiority. This is obvious because during the video there are shots of fast cars and big motorbikes. These are all used to show the viewer that the artist is well off. It's a way of saying to the audience that the artist is so successful, they can afford to have any type of car or motorbike or big house in their videos without breaking a sweat. This attracts audiences because it creates something for people to aspire to. "I wish I had that car" "If only I could afford a house like that" People like seeing things that they can aspire or escape to for a few minutes, it takes them out of the real world.Other artists like Dr. Dre, Snoop Dogg and Ne-Yo use this technique.The technique of cutting to the beat is used during this song. Notably at 0.25 seconds. This helps the audience to get into the beat of the song and enjoy the experience more. It also helps the audience to get into the beat of the song as the editing will make the sound more noticeable. Another music video that uses cutting to the beat is 'Uptown Funk' by Bruno Mars this editing technique runs the whole way through the video but can be seen at 2 minutes 15 seconds for reference.
Using the idea of a crowd around the artists without the video being a performance video is used in GDFR. This can help to build up a hype and get the audience engaged and excited for the song. It could be argued that this technique has been borrowed from the rock genre of music videos. A lot of rock videos will show the band performing to a crowd.
Other music videos that use this technique include 'I Don't F--- With You' by Big Sean, Dr. Dre and Snoop Dogg. Audience shots are often filmed close up to the audience so the viewers of the music video can see the audience within the video enjoying the sing or cheering for the rapper. A lot of the techniques used in Hip Hop videos are to make the rapper look bigger and better.
The video uses mise-en-scene to show the audience that the artist can afford expensive things. This is shown in the form of motor cycles, cars and jewellery. This has to do with the idea of superiority. The use of expensive things suggests that the artist has a high status and a lot of power. This induces a kind of respect from the audience. A lot of other hip hop and R&B music videos use this technique. Ne-Yo, Chris Brown and Tyga are among the hip hop artists that do this.Close ups of cars and girls and money are often used in Hip Hop to make sure the audiences eyes are drawn to them meaning the audience will understand that the artist can afford nice things. the shot I have included from Ayo of Tyga looking at a black car is an over the shoulder shot. This means that the audience is watching Tyga, look at his car. This gives a 'You can look but you can't touch' feel to the shot, again, showing that the rapper has superiority and is bigger and better than the viewer. This king of ego trip in Hip Hop videos should deter people from wanting to watch them but a lot of people who do watch them feel as though they need to escape from their own lives. They could be stressed at work or school, or have just gone through a bad break up and seeing something that they can aspire towards, no matter how unrealistic, can give the viewer a release, even if just for a few minutes.
Some music videos use a technique called intertextuality. This term is used when one text makes reference to another. Intertextuality can link in with allusion, referencing, homage, parody, and links to another artist. I have written about all of these techniques in this blog post. According to Dictionary.com, the definition of intertextuality is; 'The interrelationship between texts, especially works of literature; the way that similar or related texts influence, reflect, or differ from each other'
Artists often use intertextuality within their music videos to give their target audience something they can relate to. An example of this is Iggy Azalea's 'Fancy' The whole video is a reference to the 1995 film 'Clueless' which has become a cult classic. Azalea's typical demographic is females between the ages of 14 and 25. Iggy herself was 5 years old when Clueless was released and a lot of the girls that her music appeals to are very likely to have seen the film given their age and the cult status of the film. There is a lot of iconography that is instantly recognisable throughout the video, from the logo at the start to the costumes.
Both of the top pictures here are screen shots from the music video for 'Fancy' and the bottom pictures are from the film 'Clueless' The costumes in the music video are almost identical and are an obvious reference to the film. The logos at the start of the music video and the film are also very similar. The font is identical and the colours are similar also.
The music video also includes a reference to the scene in the film where Dionne nearly crashes her car into a truck.All of these references made the video very popular between Azalea's demographic who immediately recognised what the homage was referencing to. Intertextuality has such an effect on audiences because they already have prior knowledge of other texts. This is an advantage when using intertextuality to reach an audience.
One of the most famous cases of intertextuality stems from Robert Palmer's 'Addicted to Love' The woman in this music video have become iconic and the idea has been used over and over.
The closest reference to this music video was made by Shania Twain in her video for 'Man I Feel Like a Woman' which used the same kind of backdrop, but instead of the iconic woman with red lips, Twain used male models. This could be seen as a statement being made by Twain that woman aren't just objects to be put in the back of a music video and that the woman can be in the spotlight pushing the men to the back. This idea is reflected in the lyrics of the song, which include 'The best thing about being a woman is the prerogative to have a little fun' and 'Man, I feel like a woman'
Like I have mentioned before, Palmer's addicted to love video has been referenced multiple times in music videos, and films. Some examples include, the film 'Love Actually' in which a character has released a single that he's trying to get to Christmas number one. A shot of the music video for 'Christmas is all Around' is shown. The woman in this are obviously a reference to Addicted to Love. In this case, the reference is used for comedic effect.
Another example is in Robin Thicke's 'Blurred Lines' which uses the same iconic red lip. Although this is a less obvious reference the idea of woman being used as props is still present, and, like I said, the red lips and vacant expressions reflect the Addicted to Love video very well. 
There have also been a lot of re makes and parodies of the song and video. Glee did their own version of the song as well as a few amature remakes on youtube.
Legal and Ethical Issues
This post explains some of the ethical issues that making a music video might involve.
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